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Monday 11 January 2021

GM rebrands itself around EVs, launches “Generation E” ad campaign

General Motors has announced a new advertising campaign centered around an “inflection point moment” it sees in electric vehicles. 

The campaign, called “Everybody In,” coordinates with a comprehensive effort announced Friday to revamp the brand’s image, redesign the company’s logo, and signify that electric vehicles are a central focus for the company’s development and marketing efforts. 

GM global CMO Deborah Wahl, who made the announcement, wouldn’t disclose the dollar amount of the campaign or marketing effort but said that it will “a significant part of our strategy moving forward.”

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