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Monday 11 January 2021

Here's why Apple could pick Hyundai for its iCar

Apple is reportedly in talks with Hyundai about cooperating on electric cars. A partnership with the South Korean company makes a lot of sense, but it might not be the only carmaker keen to develop a relationship with the iPhone maker.

This is not the first time Apple (AAPL) has been caught kicking the tires. Senior Apple executives toured a BMW (BMWYY) factory in 2014 to check out the company's electric car manufacturing, but the courtship didn't lead to much. Since then, there's been plenty of speculation about "Project Titan," Apple's secretive but plodding effort to break into the auto business.

Any iCar is still years away under any circumstances. But now may be a very good time for Apple to accelerate its plans.

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