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Tuesday 22 November 2022

Why Fiat is bringing back the 500e EV it once asked Americans not to buy

The reborn 2024 Fiat 500e is coming to the North America, Stellantis confirmed this week, although not until the first quarter of 2024.

This won't be the first time Fiat has sold the 500e in the U.S. The previous generation of this model was sold exclusively in California and Oregon—although it became a favorite among EV enthusiasts (and enthusiasts of quirky small cars) for its perky driving personality, consistent range, and bargain lease prices.

It was the car that former Fiat Chrysler Automobiles CEO Sergio Marchionne called out at various times for being a loss leader for the brand—to the tune of about $14,000 per vehicle. "I hope you don't buy it," he even said at one point to underscore the predicament with its compliance car.

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