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Thursday 22 August 2019

Hyundai 45 EV concept for Frankfurt show to highlight new design language

Hyundai announced earlier this month that it will show a concept car “envisioning its future EV design direction” at next month’s Frankfurt auto show. And now today the brand added that it will step into that future while looking back at the past—to the brand's first model from the 1970s, 45 years on.

The automaker calls the upcoming concept "a symbolic milestone for Hyundai’s future EV design," and says it will follow a "Sensuous Sportiness" design language, with the sensuous portion of it standing for "enhanced emotional values that customers can experience through design." A new teaser photo shows taillights that might hark back to some of the earliest concepts for the brand's rear-wheel-drive Pony.


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