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Saturday 9 February 2019

Spy photo shows plug-in Ford F-150 pickup truck

What are the two most important stories in today’s automotive world? Electrification and pickup trucks. The former represents a developing trend that’s going to disrupt and completely rearrange the industry.

The second isn’t a news story, but it is the most popular product the industry has ever produced (at least in the US), a vehicle that has been called the most successful consumer product in history.

So far however, EVs and pickups have existed at two opposite poles of the automotive continuum. None of the attempts to produce a plug-in pickup has gained much traction as yet (although Workhorse, Bollinger and Rivian are worth watching), and even as the popularity of EVs has grown, sales of pickups have grown more. The unstoppable march of the noisy, exhaust-spewing giants has cancelled out all the reductions in air pollution that EVs have delivered, many times over.

When these two technological concepts finally meet, it will be like the coming together of matter and antimatter, a cosmic event with world-shattering consequences – at least for the automotive industry.


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